Each of our packages provides a level of marketing analysis that precisely fits your targeted industry, people and organizations. We put ourselves in your prospects’ shoes and think like they do. How old are they? What technology do they use (Blackberry, iPhone, Laptop, iPad….) to search and communicate. What communities do they participate in and where do they go online.

Once we identify your targets we craft a plan of attack. This means getting in front of your prospects. Is it a local group of homeowners within a county or city? When they go online and are either actively looking for a product/service, they see you.

How that happens. When they search for related products they find you on the first page of the result. If it is local, it is top 3 results. If they look on Facebook they find your Facebook page. On LinkedIn, they find you there. You are where they are.

Breakdown of what we do

Marketing Analysis – We work with you to identify your prospects. Who they are and where they are. Our team will endeavor to understand why and how people find your site, what they search for, what people are saying about you and your competitors online, what your competitors’ strategies are, how people are finding your competitors instead of you.

Market Planning – With the Market Analysis in hand, we create the plan needed to get in front of those prospects.

Online Presence Construction – We do all the online work to get you to appear where you need to be. Search results, social media, informational articles, forums and blogs… you are there. This takes time and effort.

Measure – We show you results that identify how many people are looking at you. These ‘hits’ show where people are checking you out and how much. This is the key measure to show you getting more people to see your products and services and the measure that gives you more leads.

Just like offline marketing, online marketing takes time. Expect usual marketing lead times of 3 months to see the sales leads begin to payoff. As marketing works, it snowballs. The trickle turns to a flood as you continue your marketing efforts and will continue through.

Maintain – Commitment to marketing means it will improve your conversion rate and keep you updated with the fast changes that online marketing requires. We always recommend maintaining your online presence the same way you maintain your offline network. If you go to conferences and trade shows it becomes a commitment where familiarity breeds trust and continually generates new sales and back sales. If you participate in community chamber of commerce or socialize out with small groups this is what has maintained your business. The practices you use online also require the time and attention that anyone offline group requires. The difference is scope and reach. This is why you are going online because it is where your network of people are heading.

Just like offline marketing, online marketing takes time. Expect usual marketing lead times of 3 months to see the sales leads begin to payoff. As marketing works, it snowballs. The trickle turns to a flood as you continue your marketing efforts and will continue through.