Insights from FMX 2023

Liezel Porras
November 10, 2023

We recently joined FMX 2023 at McCormick Place in Chicago from October 27th to 29th. Our experience included interactions with family medicine doctors who visited our booth and discussions with medical professionals from adjacent stands. 

Bringing Our Culture

As we often do, we like to share a piece of our culture to connect with attendees. We brought local coffee and chocolates. It's a nice way to start a chat and talk about our values and what we offer.

How It Went

Our team was led by Juvy, our Sales Manager, who was attending her second FMX event. Joining her was Joven, our Chief Operating Officer, experiencing his first medical conference, along with two of our sales associates, Jen and Rau, who were also participating for the first time, eagerly prepared for the event.

Day 1: Diverse Interactions 

The first day was the busiest, with each exhibitor sharing their patient care approaches. Booth visitors ranged from solo practitioners to enterprise groups. A doctor from Kansas stopped by, curious about our virtual medical assistants.  We also got a visit from a doctor from New York, who expressed concern about training challenges and looking for staff who can support Value-Based Care. Among our visitors were those gearing up for solo practices and others impressed with the competency of Philippine nurses. One visitor was particularly eager to learn about our workflow, especially how we handle fax management. We also had a great conversation with a doctor managing a large team of about 500 providers, looking to expand their scheduling team.

Day 2: Expanding Conversations

On day two, we met with a Filipino doctor from Florida running a single practice, and a doctor unfamiliar with VMAs but interested in reception support. An urgent care doctor, part of a hospital network, sought more information about our VMAs. We also spoke with a doctor interested in our prior authorization services. Another solo practitioner emphasized staffing challenges, a sentiment echoed by a director of medical operations with 60 providers, managing 20 locations in Chicago. He expressed interest in scaling VMAs for his diverse needs.

Day 3: Continued Insights

The third day continued to provide valuable interactions. We met with a medical director facing challenges with staff turnover, who considered our VMAs as a possible solution. Another doctor spoke about staffing issues, a common challenge we noted among visitors. A discussion with a doctor who needed bilingual support for tasks like immigration paperwork and patient communication was particularly insightful.  Her need for reliable, HIPAA-compliant support—and not staff working in a coffee shop—highlighted a key concern among practitioners. 

Key Takeaways

These discussions provided us with a deeper understanding of the common challenges faced by medical professionals, such as staffing shortages, the need for specialized skills, and the challenges of managing diverse patient needs in a compliant manner. 

Our annual participation in FMX is part of our efforts to maintain connections with family medicine practitioners and to stay informed about developments in the field. Family medicine has been a focus of our support for a considerable time, and we aim to continually expand our knowledge in this area.


Liezel is a senior writer at Xillium, holding a degree in literature. Prior to joining the company, she spent six years mentoring foreign Asian students to improve their English communication skills in a web-based education. Her academic involvement included developing and revising instructional materials and content. Liezel's career in distance learning has honed her skills in communication, management, research, and technology.