The Growing Popularity of Jollibee in the US

Liezel Porras
January 20, 2023

Jollibee, the beloved Filipino fast food chain, made its way to the US in 1998, bringing a taste of home to Filipinos living abroad.

Founded in 1975, Jollibee has grown to become the largest fast-food chain in the Philippines, with over 1,400 stores nationwide. The company has expanded to several countries, including the United States, where it now has over 60 locations.

A Taste of Home 

For many Filipinos living in the US, Jollibee is more than just a fast food chain. It's a comforting reminder of home and a taste of the familiar. The menu items, such as Chickenjoy, Jolly Spaghetti, and Palabok Fiesta, bring back memories of growing up and enjoying these dishes with family and friends. Even the iconic Jollibee mascot evokes nostalgia..

Jollibee also offers a variety of Filipino-inspired dishes that are hard to find in other fast food chains in the US. The Peach Mango Pie, a delicious dessert made with fresh mangoes and peaches, is a must-try for those who haven't tried it before.

A Taste of the Filipino Culture

One of the things that sets Jollibee apart from other fast-food chains is its friendly, welcoming atmosphere. The staff are known for their warm and hospitable nature, making customers feel at home. 

In addition to its delicious food and friendly service, Jollibee also hosts events and promotions to connect with the local Filipino community. This includes "Jollibee Day," where customers can enjoy discounts and special deals, as well as "Jollibee Family Fun Day," where families can enjoy games and activities together. It's a great way to bring the community together and create a sense of belonging—a Filipino culture we take pride in.

Jollibee's expansion to the United States is a testament to the growing popularity of Filipino cuisine and a dream come true for many Filipinos living abroad. It’s a great way for them to reconnect with their cultural heritage and enjoy a taste of home. It's also a great opportunity for non-Filipinos to experience the unique flavors of Filipino cuisine and get a glimpse into Filipino hospitality.

The Place You'll Feel at Home

If you’re in the US and looking for a taste of the Philippines and a friendly atmosphere, Jollibee is the place to go. With its delicious food, warm service, and fun promotions, Jollibee is sure to become a fast-food favorite in the United States.


Liezel is a senior writer at Xillium, holding a degree in literature. Prior to joining the company, she spent six years mentoring foreign Asian students to improve their English communication skills in a web-based education. Her academic involvement included developing and revising instructional materials and content. Liezel's career in distance learning has honed her skills in communication, management, research, and technology.