We’ve been hearing about how healthcare online is a thing. This has mostly been our vision trying their hand at doing some telehealth during the pandemic. Others have been niche medical areas like pain management and some mental health support. I encountered an ad for One Medical on YouTube and I checked out their channel and even found they have a two-person provider office near where I live. I find the idea of having access to good medical advice on my phone or computer a positive thing. As I think through the use cases of going to a physician, I find it’s always a heavy lift. Each person has a different tolerance level of going to a physician and many are driven by financial decisions.
If a telehealth visit is truly more than a 15-minute quality search on the internet for an informed person then I think it has value. If it becomes more of a marketing program to get you to go to an office visit because that is where they make money then it’s a failure. Let’s see how this and other online health providers can drive value to the masses. It will ultimately come down to, can they make money through telehealth visits?
Don Wicklegren is Xilium's founder. He is a technologist by profession who started his career pre-internet in remote medical technology and learning. He has worked in both small and large corporations with world-wide remote staff and became a part of the team who developed the first commercial internet. As an entrepreneur, he started his first technology company in 2001. In Xilium, he focuses on innovating solutions for the US healthcare system.