The Road to FMX 2019

Abigail Sabido
September 22, 2019

Our company takes a big leap and joins the annual Family Medicine Experience (FMX) in Philadelphia on September 25-28. Organized by the American Academy of Family Physicians (AAFP), the FMX is a venue for family doctors to earn CME, listen to dynamic presentations, and find patient care solutions for their practice. 2019 is the association’s 71st convention and is packed with activities, talks, expo, and fellowship.

Our team is thrilled to bring our services closer to those who need them most. We also take this opportunity for guests to experience some treats and flavors we bring all the way from Iloilo City, Philippines.

A Taste of Iloilo

It was easy coming up with the idea to bring local coffee and cocoa to the FMX. Filipinos and Americans share the same love for both. We conducted in-depth market research to narrow down the choices. For the final decision, the brands underwent a taste test by our team. This is to ensure that our giveaways will surely captivate the foreign audience.

A Glimpse of the Philippines

As a representative of the Philippines, we aim to package our company bearing the pride of the country. Our background and standee are the product of our design team’s long creative process of our team until they reached their refined and virtually perfect layouts.

Our giveaways must conform to the theme. We opted for the burlap so the audience can experience the native texture’s lingering sensation, like the aroma of freshly expressed coffee and cocoa.

A Brand of Service

Filipinos are known for being excellent workers. Their English communication skills are honed in school, in the workplace, and practically everywhere in the country. These make them the most in-demand across the globe, and the country produces thousands of registered nurses and college-degree holders annually to cope. Our President and CEO, Vanessa, is ready to share the family and working culture that molded the Filipino brand of service in the FMX.

It’s our company’s first time to join a big medical convention so putting our best step forward is crucial. The company’s sales and marketing teams’ combined efforts developed the right materials for the event. And these materials don’t only contain information, they contain the Filipino heart of service and hospitality.


Abigail is a senior writer in Xilium. Before joining the company, she worked as a content creator for online startups and has written about current events, health, lifestyle, and entertainment for US-based online news portals and lifestyle blog sites.